Beschreibung
The exhibition adopts an experimental approach in which the exhibition space intertwines with the reality of the visitors in order to explore how traffic between cultural forms in Europe, such as industrial film and new media arts on the one hand, and commercial exploitation of audio-visual media on the other hand, is radically transformed at key moments of technological change. It is intended to reveal that audio-visual media linked to consumption such as advertising are indebted to the artistic use of cinematographic form and audio-visual technologies in a three-way dialogue between creatives, industry and users.