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At Euroshop 2020 Premium City, a booth area of 675 sqm was designed by the Retail Design Department of Düsseldorf University of Applied Sciences. It included an interactive installation for the discussion about transparency and control of data. With Premium Data, my team showed an urban, stationary data infrastructure on this booth. In addition to the striking visuals, the interaction possibilities were intended to suggest control and transparency. Visitors could see their data flowing through the pipes and influence the speed of the data flow.