Where I Shrinepost From

  • Minor Techniques and Immanent Operations
Essay

Authors

Sophie Publig , Claire Elise Herzberg

Editors

SUM journal , Maks Valenčič , Tjaša Pogačar,

Date

30 December 2025

Keywords

Digital Arts, Painting, Media Art, Philosophy

Text

Without dragging you all back to Philosophy 101, the basic “meme-Technique” involves exploiting the plasticity of meaning; the act of reframing an image, or putting words on an image, influences the meaning which is either calculated, determined, or short-circuited, by the subject. The context of an artwork often has more to say about a work’s meaning than the work itself. We must, then, look at the context within which the art of Eliška Jahelková circulates. Eliška Jahelková’s work does not just radiate light in the positivistic sense, it also negates something else, which is to say that it is not just bright, but that it is bright against a dark backdrop; this is a principle source of its affectivity. As Jahelková is a (transmedia) Internet Artist, her work naturally circulates the long corridors of the internet and social media, which, far from being neutral spaces, come with a lot of semantic interference and noise. The Internet, and technology in general, has changed the ground upon which art operates, and to some extent, it is not clear where art fits into this new world. “‘In the wake of generative A.I.,’ said one Jairus Banaji, ‘we have reached a watershed moment, where it is no longer possible to know what is real and what is not.’ ‘Such a situation’, he continued, ‘causes us to suspend belief in what we see.’”

Volume/Issue, Pages

25

Associated Media Files

  • Document
Published By: Sophie Publig | Universität für Angewandte Kunst Wien | Publication Date: 21 January 2026, 14:14 | Edit Date: 21 January 2026, 14:14