My F Club

Woven Material

Date, Location

  • 2021, Universität für angewandte Kunst in Wien, Wien, Österreich


Stickerei, Kreuzstich, Textile Work, Maskulinität

General Text

Rituals of (self-)destruction. Naked skin. Former bodybuilders with testosterone-induced bitch tits. Brad Pitt as ultimate porn. The „proto-incel film”. The “anti-incel film”. A film about toxic masculinity from a different millennium. Bodies soaked in sweat, men of muscles, blood. Don’t ask questions. Wreck the establishment. Fight your boss. Thousands of stitches in aida cloth. Pixel for pixel, cross for cross. Faces that become blurred. Glances that wander towards Brad Pitts bare torso. Dots that only become an image in one’s mind. A generation of men raised by women. Men who want to please each other. Men in online forums pulling each other down. Men running amok. Men who suffer under the patriarchy and therefore lick its ass all the more.


Brad Pitt, buff, sweaty, half naked and surrounded by men who blur into the darkness of the room. Pixelated and transformed into an embroidery the facial features of the figures whose contours are partially losing shape become ambiguous – where are their eyes wandering to, what desires are they revealing? In the afterword of his novel Fight Club author Chuck Palahniuk tells a story about a flight attended leaning close to him and asking him to tell the truth. His theory was that Fight Club wasn’t about fighting at all – but instead insisted it was about gay men watching one another fuck in public steambaths. Palahniuk told him, yeah, what the hell. And received free drinks for the rest of the flight (Palahniuk 2006:216–17). One book and film adaptation of the same name, countless interpretations, numerous video essays on YouTube, dozens of academic analyses, myriads of perspectives from which Fight Club has been studied over the years. Cross for cross, the image materializes in front of the embroidering artist. In the background the flat, hard packing sounds of men’s bodies banging together in extensive, ecstatic fighting scenes. Stitch for stitch. Punch for punch. And one question keeps echoing: Is that what a man looks like?

Material, Format

Baumwollstickgarn, Baumwollstramin


31 x 24 cm

Activity List



  • Universität für angewandte Kunst in Wien, Wien, Österreich
  • Oskar-Kokoschka-Platz 2
  • 1010 Wien
  • Österreich

Associated Media Files

  • Image
Published By: Pascale Maxime Ballieul | Universität für Angewandte Kunst Wien | Publication Date: 20 June 2022, 16:01 | Edit Date: 24 November 2022, 09:10