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Considering the increasing importance of the digital sphere in contemporary occult and esoteric practices, this paper explores the interplay of virality and hype as activated in the disruption of cyberspace and the physical world. We consider the dissemination tactics of #BRG (Based Retard Gang) and DKMU that, despite different beliefs and frameworks, make use of similar tactics and approaches to interactions with digital cultures: incorporation of pop culture references, visual cues, transversing classic hermetic demarcations and emphasizing the generation of a primarily online-mediated community. We ask what media-specific visual tactics can be found in contemporary esoteric practice as exemplified by #BRG and DKMU and whether they present an elaboration of classic esoterica?
Titel der Veranstaltung
Esotericism in Global Visual Culture
Veranstalter*innen
Faxneld, Per
,
Noheden, Kristoffer
