Organizing Color: Toward a Chromatics of the Social

  • Timon Beyes in conversation with Jenni Tischer
Book Presentation


  • 25 April 2024 18:00–20:00 Universität für angewandte Kunst in Wien, Wien, Österreich (FLUX 2, Vordere Zollamtsstraße 7, 2. Stock)


Art History, Media History, Media and Communication Sciences, Organisation Theory, Educational Sociology, Painting


We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social. Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey. Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color. ISBN: 9781503638617 Author: Timon Beyes Publisher: Stanford University Press

Activity List



  • Universität für angewandte Kunst in Wien, Wien, Österreich
  • Oskar-Kokoschka-Platz 2
  • 1010 Wien
  • Österreich

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Published By: Angewandte PeterWeibelForschungsinstitut | Universität für Angewandte Kunst Wien | Publication Date: 07 March 2024, 10:16 | Edit Date: 26 March 2024, 14:33