Virgil Widrich, Martin Reinhart University of applied Arts Vienna / Institute for Fine Arts and Media Art / Art & Science DATA LOAM - the new material we want to introduce with this project - is based on the substance that is already used (and often abused) by institutions, governmental agencies and industries. We want nothing less than to enable everyone to create and shape a true/fictional/absurd variant of the world as we know it: A laboratory of possible realities. DATA LOAM will provide a powerful set of metrics that can be used to enable anyone to ‘think outside the box’ whilst simultaneously ushering in a replacement paradigm which encourages all of us to be the philosophers and artists of our time.
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