How does an artistic project begin? More fundamentally, how does an artist develop not just an individual work, but a coherent body of work that reflects a distinct vision and establishes a meaningful dialogue with an audience?

This seminar explores the concept of visual strategy as the starting point of artistic practice. A strategy is understood not as a fixed plan, but as a dynamic and evolving framework that helps transform ideas, intuitions, interests, and creative impulses into a coherent artistic direction. Like the creative process itself, a strategy is organic: it develops through experimentation, reflection, revision, and sometimes radical change. Yet throughout this process, it provides orientation, coherence, and purpose.

The seminar asks how artists can synthesize their inspirations, personal concerns, aesthetic preferences, and conceptual interests into a recognizable artistic language. It examines how an initial vision can be translated into tangible forms—whether visual, spatial, auditory, performative, or multisensory—that invite interpretation and establish a dialogue with their intended audiences.

Through discussions, case studies, practical exercises, and the development of individual projects, participants will investigate methods for articulating their own artistic position, defining the underlying principles of their practice, and constructing a strategic framework capable of guiding the evolution of a sustained body of work. The seminar ultimately positions artistic strategy not as a limitation on creativity, but as the means through which creative ideas acquire direction, coherence, and cultural resonance.

 

Literature:

Hito Steyerl - Medium Hot: Images in the Age of Heat (2026)

Olafur Eliasson — Experience (with Sebastian Behmann, 2018)

Anna Lowenhaupt Tsing - The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins (2015)

Martha Rosler - Positions In The Life World (1999)

Bruce Mau — An Incomplete Manifesto for Growth (1998)

Andrei Tarkovsky — Sculpting in Time (1986)

Compulsary participation!