Crossmediales Projekt

Sandra Bold
Institut für Design, Kommunikationsdesign
2026W, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 SemStd., LV-Nr. S20563

Beschreibung

 

Guest Lecturer, Advertising & Creative Practice

Teaching the practical application of advertising from an industry perspective, drawing on hands-on creative and strategic experience gained across international agency roles. The course centres on briefs modelled on conceptual thinking and/ or advertising business challenges, giving students direct exposure to how ideas are being evaluated by an industry professional.

Teaching draws directly from personal experience in the field, using social media assets as inspiration and reference points to ground lessons in real cultural context.
Lessons learned across an international agency career are translated into practical takeaways for students, filtered through a personal vision and lens rather than generic theory.
Sessions combine case studies from actual client work with structured brief-response exercises, pushing students to think and present the way they would inside a working agency environment.

 

Prüfungsmodalitäten

Brief - presentation - grades

Anmerkungen

Beyond structured teaching, the format includes open conversation with students about how they see the creative field and where the industry and the world are heading — creating a two-way exchange rather than a one-directional lecture.

Termine

Mo., 12. Oktober 2026, 10:00–14:00 Studio 1, Kommunikationsdesign
Di., 13. Oktober 2026, 09:15–13:15 Studio 1, Kommunikationsdesign
Mi., 14. Oktober 2026, 09:30–13:00 Studio 1, Kommunikationsdesign
Mo., 23. November 2026, 10:00–14:00 Studio 1, Kommunikationsdesign
Di., 24. November 2026, 09:30–13:15 Studio 1, Kommunikationsdesign
Mi., 25. November 2026, 09:30–13:00 Studio 1, Kommunikationsdesign

LV-Anmeldung

Von 31. August 2026, 09:00 bis 09. Oktober 2026, 09:00
Per Online Anmeldung

Design: Kommunikationsdesign (1. Studienabschnitt): Künstlerische Grundlagen: Crossmediales Projekt 577/2025U00-102.01

Design: Kommunikationsdesign (2. Studienabschnitt): Künstlerische Grundlagen: Crossmediales Projekt 577/2025U00-202.11

Mitbelegung: nicht möglich

Besuch einzelner Lehrveranstaltungen: nicht möglich