Typographie und Medien I

Verena Panholzer
Institute of Fine Arts and Media Art, Transmedia Art
2025W, artistic Seminar (SEK), 2.0 ECTS, 2.0 semester hours, course number S05259

Description

Building a Compelling Art Portfolio

Description:
This course guides students through the process of developing a strong, personalized portfolio for academic, professional, and residency applications. Students will learn how to present their artistic work with clarity, coherence, and confidence—in both digital and print formats. The course includes the analysis of successful (and less effective) portfolios, practical assignments, peer feedback, and final presentations.

Learning:
By the end of this course, students will be able to:

  • Understand the components and structure of a strong art portfolio.

  • Reflect on and articulate their artistic practice through text and visuals.

  • Professionally photograph, edit, and document their work.

  • Design a portfolio layout that aligns with their artistic identity.

  • Understand and apply typography effectively.

  • Differentiate between effective and ineffective presentation strategies.

  • Develop a complete, submission-ready portfolio tailored to a specific application.

Comments

Required Materials

  • Sketchbooks or notebooks
  • Access to camera or smartphone
  • Laptop (with InDesign, Canva, or Google Slides, Keynote, Figma and so on.)
  • USB drive or online storage
  • Selection of own works (minimum 8 finished pieces)
  • Current CV. Headshot.
  • Bring Current Portfolio 

 

Key Words

Portfolio, Transmediale, Typografie, Identity, Writing, computer graphics, digital imaging, design

Dates

06 October 2025, 10:00–12:00 Studio 1, Transmedia Art , "Introduction: What Makes a Portfolio Strong? Lecture and group discussion. Overview of portfolio standards. Each student presents their current portfolio or selected works. We analyze strong and weak examples together."
13 October 2025, 10:00–12:00 Studio 1, Transmedia Art , "Artist Identity: Statement & Bio Writing workshop: students draft their artist statement and short bio. Peer feedback in small groups."
20 October 2025, 10:00–12:00 Studio 1, Transmedia Art , "Portfolio Planning Selection of approx. 8 key works. Discussion of installation views, close-ups, and video stills. We define appropriate documentation formats (photo, video, scans, etc.) and working tools/mediums suited to each student's practice."
27 October 2025, 10:00–12:00 Studio 1, Transmedia Art , "Photographing & Documenting Work, Hands-on session on photo standards, basic editing, and Photoshop skills. Focus on accurate, high-quality documentation."
10 November 2025, 10:00–12:00 Studio 1, Transmedia Art , "Text for Artworks, Writing clear and concise descriptions for individual works. Tone, clarity, and conceptual intent."
17 November 2025, 10:00–12:00 Studio 1, Transmedia Art , "Visual Language: Layout & Typography, Introduction to layout systems, grids, typefaces, and spacing. Students share early drafts. One-on-one or group feedback sessions."
15 December 2025, 10:00–12:00 Studio 1, Transmedia Art , "Digital vs. Analog Portfolios, Exploration of formats: PDF, website, printed book. I support students individually with layout advice based on their chosen medium."
22 December 2025, 10:00–11:00, "ZOOM FEEDBACK"
12 January 2026, 10:00–12:00 Studio 1, Transmedia Art , "Individual Reviews, Students present a full draft of their portfolio. One-on-one feedback sessions focused on refinement and clarity."
19 January 2026, 10:00–12:00 Studio 1, Transmedia Art , "Final Presentation Prep: Final round of polishing visuals, layout, text, and sequencing. Peer support and final troubleshooting."
26 January 2026, 10:00–12:00 Studio 1, Transmedia Art , "Portfolio Showcase / Review: Each student presents their final portfolio (digital, print, or web). Group discussion and constructive feedback."

Course Enrolment

From 05 September 2025, 00:01 to 27 October 2025, 00:02
Via online registration

TransArts - Transdisciplinary Arts (Bachelor): Artistic and art technology foundations: Artistic and art technology foundations 180/002.01

Media Arts: Specialisation in Transmedia Arts (2. Section): Bild und Text: Typografie und Medien I - II 566/205.02

Co-registration: not possible

Attending individual courses: not possible