Technologien/Praxen | Ausstellen / Display

Johannes Porsch
Institute of Studies in Art and Art Education, Art and Communication Practices
2024W, artistic Seminar (SEK), 2.0 ECTS, 2.0 semester hours, course number S03165

Description

POSTER SESSION IS BACK!


Poster Sessions produces layouts and templates based on the print types poster, affiche, flyer, folder, brochure. The subject/object of the transfer of art and communicative practice remains undefined for the moment, is yet to be found, or will be left in generality.

The term “transfer” (as a process of figuration but also specifically as a procedure of publicity) plays a form-forming role in the design,  i.e. also in terms of content: we focus on the formal thematization of the objects “posters, affiches, flyers, folders” in their mass-media and industrialized constitution of simulacral surface and commodity form, of thing/letter and literalness, as well as conceptual and semiotic structure. The conceptual tendencies of the late 1960s and 1970s resp. their reformulation since the late 1970s guide this debate.

We could for example start with Marcel Broodthaers' “View” – published (or advertised?) by the magazine Interfunktionen in the fall of 1974 –

“ according to which

an artistic theory will be functioning for the artistic product in the same way as the artistic productitself is functioning as advertising for the rule under which it is produced.

There will be no other space than this view, according to which etc. ...

For copy conform

Marcel Broodthaers”

 

We could now assume that the sign value of these use-materials of publicity and marketing is dystopically conditioned by the production conditions of today's semiotic capitalism and its accompanying attention economy’s mode of address. – We could claim that they seem to exhaust themselves in these conditions as a means to the end of perpetuating these conditions.

But could they , however, carry heterotopic moments of autonmy in their commodity form, for example in the economization of/through formats, the reciprocal coding of text/writing and image/illustration, the variation of form according to circulation and distribution, the formation of difference through repetition, overproduction and planned wear and tear - in other words, in recourse to their reproductive characteristics?

What should that mean. "Heterotopic moments"? " Reproductive characteristics"? How might these "moments" be brought to bear? Or rather: what could this as yet unknown effect consist of in relation to the briefly outlined situation? ... What's "transfer" doing? And why do I have to think here of "relations" (evtly. because of PR?)? ... Questions with which the collective practice of design, which the group of this seminar will pursue, begins ... and at the same time starting points for the problematization of these questions and this production.

Key Words

Conceptual Art, Visual Research, Appropriation, Politics of Reproduction, Reproducability, montage

Dates

07 October 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
14 October 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
21 October 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
28 October 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
04 November 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
11 November 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
18 November 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
25 November 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
02 December 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
09 December 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
16 December 2024, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
13 January 2025, 11:00–12:30 Seminar Room Mix Media 1 (304–305)
27 January 2025, 11:00–12:30 Seminar Room Mix Media 1 (304–305)

Course Enrolment

From 01 October 2024, 00:00 to 01 November 2024, 00:00
Via online registration

Art Education: subject kkp (Bachelor): Künstlerische Praxis (kkp): FOR: Technologien / Praxen (kkp) 067/001.21

Co-registration: not possible

Attending individual courses: not possible