Semiotik

Michael Huber
Design, Design und narrative Medien
2024W, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 semester hours, course number S01574

Description

- Questions of semiotics in the context of artistic production
- The text / image complex is particularly highlighted
- Particular attention is paid to issues relating to the Institute of Design (graphics / advertising)

- Questions of semiotics
- Icon - Index - Symbol
- Stochastics
- Markov and LLMs
- Style analysis: chance / determinism / noise / automaton
- Foucault
- “iconic turn”
- Structuralism
- C.S.Peirce: perception / cognition / logic / meaning / consciousness
- Development of language / Langue - Parole
- C.W.Morris: Syntactics - Semantics - Pragmatics
- Roland Barthes: Myths of everyday life
- Vilem Flusser e.a. - media theories
- Conceptual art - language - image
- Interaction using examples in media reality
- Everyday life - advertising - art
- Skeuomorphisms
- “World” images/Plato/Abbott/

- “Semiotic walk”

Translated with DeepL.com (free version)

Examination Modalities

- Presence

- Example search for current skeuomprhisms

- Markow text (extract)

- Example from “Everyday life - advertising - art” / Phenomenology

- AI sample

Comments

Language of instruction mostly German

Dates

08 October 2024, 16:00–18:00 Seminar Room 26
15 October 2024, 16:00–18:00 Seminar Room 26
22 October 2024, 16:00–18:00 Seminar Room 26
05 November 2024, 16:00–18:00 Seminar Room 26
12 November 2024, 16:00–18:00 Seminar Room 26
19 November 2024, 16:00–18:00 Seminar Room 26
26 November 2024, 16:00–18:00 Seminar Room 26
03 December 2024, 16:00–18:00 Seminar Room 26
10 December 2024, 16:00–18:00 Seminar Room 26
17 December 2024, 16:00–18:00 Seminar Room 27
07 January 2025, 16:00–18:00 Seminar Room 26
14 January 2025, 16:00–18:00 Seminar Room 26
21 January 2025, 17:00–19:00 Seminar Room 25 , "Final presentations"

Course Enrolment

From 26 August 2024, 00:00 to 14 October 2024, 20:00
Via online registration

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations 180/003.01

Media Arts: Specialisation in Transmedia Arts (2. Section): Wissenschaft, Theorie und Geschichte : Medientheorie, Mediengeschichte 566/208.02

Media Arts: Specialisation in Digital Arts (2. Section): Wissenschaft, Theorie, Geschichte: Medientheorie, Mediengeschichte 567/208.02

Kunst- und Kulturwissenschaften (Master): Electives Area 2: Design History and Theory 568/006.15

Design: Specialisation in Design and Narrative Media (2. Section): Methodological and Theoretical Fundamentals: Media Theory and Semiotics 576/203.05

Design: Specialisation in Communication Design (2. Section): Methodological and Theoretical Basics: Media Theory and Semiotics 577/203.05

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice 605/202.80

Co-registration: possible