Bild-Text-Beziehungen in Kunst und Medien 1920-2020

Elena Shapira
Art Sciences and Art Education, Cultural Studies
2024S, Konversatorium (KO), 2.0 ECTS, 2.0 semester hours, course number S05077

Description

How do we read an image or picture words in text? The course involves the analysis and discussion of text-image relationships, with an emphasis on the use of cultural studies approaches. From Cubism and Dada to Facebook and Instagram, we will explore ways to contextualize image-text relationships in art, propaganda, marketing, and social media. Is there an ideal and coherent relationship between image and text that ensures the transmission of information and possibly the production of cultural meaning? How do these two processes of information transfer and meaning production relate to each other? Do we rely on the preservation of ignorance, do we feel safe when our expectations of good and evil are confirmed, or do we fear the acquisition of new knowledge and the challenge of a new emotional or intellectual orientation through discordant or subtle relationships between text and image? The aim of the course is to reflect on the different types of image-text and text-image relationships that have provoked a variety of responses at different levels of experience. Ethical questions to be addressed include: Is it necessary to develop creative strategies to debunk fake news or expose anti-democratic, racist and sexist messages on social media?

7 Sessions (2.5 hours each) - Working titles for the sessions

09.04.2024 - 10:00 bis 12:30 | Seminarraum 27 (VZA7, EG) - Brainwashed? Advertising and Modernity

16.04.2024 - 10:00 bis 12:30 | Seminarraum 27 (VZA7, EG) - Moments of Disorientation – Scientific Discourse, Dada Art, and Political Posters 

14.05.2024 - 10:00 bis 12:30 | Seminarraum 27 (VZA7, EG) - Image, Text and the Female Body – Psychoanalysis, Surrealism, Feminist Art and Mass Media

28.05.2024 - 10:00 bis 12:30 | Seminarraum 27 (VZA7, EG) - The missing text? Fascism and Gesamtkunstwek

04.06.2024 - 10:00 bis 12:30 | Seminarraum 07 (OKPF, 1.OG) - The Good, the Bad and the Ugly – Colonialist and Post-Colonialist Image and Text Discourses in Art and Media

11.06.2024 - 10:00 bis 12:30 | Seminarraum 27 (VZA7, EG) -Deconstructing Violence and Romance - Collage Art, Andy Warhol, Pulp Magazines, and Social Media

18.06.2024 - 10:00 bis 12:30 | Seminarraum 24 (VZA7, EG) - De-schooling - Tik Tok and mass psychology, deconstructing consumerism and “Fake News”  

 

Examination Modalities

The KO requirements are participation in class (30%) presentation in class (30%) and final paper based on class presentation (40%).

Comments

Ausgewählte Bibliographie / Selected Bibliography

  1. Ien Ang, Watching Dallas: Soap Opera and the Melodramatic Imagination (London: Routledge, 1985).
  2. Tim Böder and Nicolle Pfaff, „Zum Zusammenspiel von dokumentarischer Text-und Bildinterpretation am Beispiel der Analyse von Schriftbildern,“ in: Dokumentarische Methode: Triangulation und blinde Flecken in: Olaf Dörner, Peter Loos, Burkhard Schäffer and Anne-Christin Schondelmayer (Berlin: Verlag Barbra Budrich, 2019), 135-152. Open access.
  3. Ozge Dogic, Detecting Turkish Fake News Via Text Mining to Protect Brand Integrity, GU J Sci, (Gazi University Journal of Science) Part A (Engineering and Innovation), 9(3), 2022, 323-333.
  4. I Lo-Fen, “Text and Image Studies: Theory of East Asian Cultural Diffusion,” in Journal of Cultural Interaction in East Asia, Vol. 10, 2019, 43-54. Text and Image Studies: Theory of East Asian Cultural Diffusion - CORE Reader
  5. Marshall McLuhan, “The Medium is the Message,” in: Understanding Media: The Extensions of Man (Boston: MIT, 1964).
  6. Joseph P. Magliano, Lester C. Loschky, James A. Clinton, and Adam M. Larson, “Is Reading the Same as Viewing? An Exploration of the Similarities and Differences Between Processing Text- and Visually Based Narratives,” in: Unraveling the Behavioral, Neurobiological, & Genetic Components of Reading Comprehension edited by B. Miller, L. Cutting, and P. McCardle (Brookes Publishing Co, 2013), 78-90
  7. William J. Mitchell, The Reconfigured Eye: Visual Truth in the Post­-Photographic Era (Boston: MIT Press, 1992). Chapters “Intention and Artifice” and “How to Do Things with Pictures.”
  8. Ulrike Krieg-Holz, „Werbesprache,“ in: Sprache im kommunikativen, interaktiven und kulturellen Kontext edited by Arnulf Deppermann and Silke Reineke (Berlin: De Gruyter, 2018). Open access.
  9. Magdalena Vuković, „Die Stimme der Tänzerin. Anita Berber in d’Oras Fotografien.“ Gestalterinnen: Frauen, Design und Gesellschaft im Wien der Zwischenkriegszeit, edited by Elana Shapira and Anne-Katrin Rossberg (Berlin, Boston: De Gruyter, 2023,) 144-163.

 

Key Words

Bild-Text-Beziehung, The Gaze, LeserIn, Kunst, Propaganda, Kontext

Course Enrolment

From 05 February 2024, 00:00 to 09 April 2024, 11:01
Via online registration

Art Education: subject kkp (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 067/003.80

Art Education: subject kkp (Enhancements study): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 067/003.80

Art Education: subject dex (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 074/003.80

Art Education: subject dex (Enhancements study): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 074/003.80

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations 180/003.01

Expanded Museum Studies (Master): Electives: Cultural Studies 537/080.14

Stage Design (2. Section): Kunsttheorie und Kulturwissenschaften: Kulturwissenschaften 542/207.02

Media Arts: Specialisation in Transmedia Arts (2. Section): Wissenschaft, Theorie und Geschichte : Kulturwissenschaften 566/208.15

Media Arts: Specialisation in Digital Arts (2. Section): Wissenschaft, Theorie, Geschichte: Kulturwissenschaften 567/208.15

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Humanities 576/203.02

Design: Specialisation in Communication Design (2. Section): Methodological and Theoretical Basics: Humanities 577/203.02

Design: Specialisation in Fashion Design (1. Section): Methodological and Theoretical Basics: Free Elective Pool Methodological and Theoretical Basics 584/103.80

Fine Arts (2. Section): Scientific and Research Practice: Art Theory, Cultural Studies, Art History, Philosophy 605/202.01

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice 605/202.80

Design: Specialisation in Applied Photography and Time-based Media (2. Section): Methodological and Theoretical Basics: Humanities 626/203.02

Co-registration: possible

Attending individual courses: possible