Theorie und Geschichte des Design 1

Anna Nagele
Design, Design History and Theory
2023W, Proseminar (PS), 3.0 ECTS, 2.0 semester hours, course number S04723

Description

Audiences in Design - from passive consumers to active users:

Understanding of audiences has changed. Former ideas of viewers, spectators and consumers understood audiences as passive. New ideas have shaped more active terms such as users, participants, respondents and ‘prosumers’. New creative strategies and practices have responded to, engaged with, and produced new audiences. In this proseminar we are going to explore the birth of the user as a key category in design production. In particular, we will seek to understand the way technological objects and processes shape the way designers understand and conceive of users. On the one hand, technologies influence the way designers design for, gather information about and imagine their target audiences. On the other, designers create technologies that shape individual behaviour. In this proseminar we will problematise the notion of the ‘user’ and critically examine the agency of users by exploring key design paradigms in a historical context. We will discuss why understanding and engaging your audience is important and explore ideas of audience as spectator and audience as participant or co-creator. Students are encouraged to actively participate in the discussion. Through self-selected case studies students will research how the user in design is connected to subjectivity. 

Language: German

Examination Modalities

For successful completion of this proseminar the following requirements apply:

  • regular, punctual attendance (min. 80% of all sessions)
  • active oral participation in each session in form of comments and critique of the readings and the inputs, (30% of grade)
  • a short oral presentation (10-15 min.) of the student’s own case study and reflection on a selected subject in relation to the course content +
  • submission of the presentation notes (1000 words) with accompanying images and references (https://www.scribbr.de/chicago-zitierweise/zitieren-im-text-chicago-fuss-oder-endnotensystem/); (40% of grade)
  • a poster-zine handout (one A3 or A4 sheet, folded into 8 pages + poster); (30% of grade)

Presentation notes + zine must be uploaded to the Base-folder of the course 24 hours before the presentation.

Comments

This proseminar is held in German. Presentations, presenter-notes and zines can be delivered in German or English.

This proseminar considers the social model of disability, that people are disabled by barriers in society such as behaviours, processes, attitudes or physical environments, not by their impairment or difference. We will try to do our best to change disabling factors to accommodate impairments. Please get in touch as soon as possible for us to accommodate your needs.

Office Hours

Wednesdays during term-time, 13:00-14:00 (pre-registration necessary, Postgasse 6 - 2.St. or on Zoom)

Key Words

Theorie, Geschichte, Audience, Zielgruppen, design

Dates

24 October 2023, 10:00–12:30 FLUX 1
07 November 2023, 10:00–12:30 FLUX 1
21 November 2023, 10:00–12:30 Seminar Room 22
05 December 2023, 10:00–12:30 Seminar Room 22
19 December 2023, 10:00–12:30 FLUX 1
09 January 2024, 10:00–12:30 FLUX 1
23 January 2024, 10:00–12:30 Seminar Room 22

Course Enrolment

From 24 July 2023, 09:00 to 15 October 2023, 23:55
Via online registration

Art Education: subject kkp (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 067/003.80

Art Education: subject kkp (Enhancements study): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 067/003.80

Art Education: subject dex (Bachelor): Wissenschaftliche Praxis: FOR: aus Geschichte und Theorie der Architektur bzw. des Design (wahlweise) 074/003.20

Art Education: subject dex (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 074/003.80

Art Education: subject dex (Enhancements study): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis 074/003.80

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations 180/003.01

Expanded Museum Studies (Master): Electives: Design History and Theory 537/080.24

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Theory and History of Design 576/203.08

Design: Specialisation in Communication Design (2. Section): Methodological and Theoretical Basics: Theory and History of Design 577/203.08

Industrial Design (2. Section): Design in Context: Theory and Design History 580/202.11

Design: Specialisation in Fashion Design (2. Section): Fashion in Context: Theory and History of Design 584/208.01

Fine Arts (2. Section): Scientific and Research Practice: Media Theory,Art&Knowledge Transfer,Th. of Architecture,Th. and Hist. of Design 605/202.02

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice 605/202.80

Design: Specialisation in Applied Photography and Time-based Media (1. Section): Methodological and Theoretical Basics: Art and Design History 626/103.02

Design: Specialisation in Applied Photography and Time-based Media (2. Section): Methodological and Theoretical Basics: Humanities 626/203.02

Co-registration: possible

Attending individual courses: possible