Semiotik

Michael Huber
Design, Graphic Design
2023W, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 semester hours, course number S01574

Description

- Questions of semiotics in the environment of creative-artistic production
- Special focus on the complex text / image
- Special consideration of questions of the Institute Design

- "What is semiotics"
- Historical outline: Motivation and Relevance
- Icon - Index - Symbol
- skeuomorphisms
- Foucault
- Worldviews: Plato's theory of ideas / Abbott's FlatLand
- stylistic analysis: chance / determinism / stochastics / noise / automaton / Markov chains
- Structuralism
- Charles Sanders Peirce: perception / cognition / logic / meaning / consciousness
- Charles William Morris: Syntactics - Semantics - Pragmatics
- Roland Barthes: myths of everyday life
- "iconic turn"
- Vilem Flusser: Media theories
- Interaction with examples in the medial reality
(everyday life, advertising, art etc.)
- Langue / Parole
- conceptual art / language / image
- Semiotic tour Vienna: Analysis of architectural language

Examination Modalities

- presence

- Example search current skeuomprhisms

- Markow text (extract)

- example from "everyday life - advertising - art" / phaenomenology

- AI sample

Comments

  • - Teaching language German

Key Words

model, graphic design, conceptual

Dates

10 October 2023, 16:00–18:00 Seminar Room 27 , "Initial meeting"
17 October 2023, 16:00–18:00 Seminar Room 27
24 October 2023, 16:00–18:00 Seminar Room 27
07 November 2023, 16:00–18:00 Seminar Room 27
14 November 2023, 16:00–18:00 Seminar Room 27
21 November 2023, 16:00–18:00 Seminar Room 27
28 November 2023, 16:00–18:00 Seminar Room 27
05 December 2023, 16:00–18:00 Seminar Room 27
12 December 2023, 16:00–18:00 Seminar Room 27
09 January 2024, 16:00–18:00 Seminar Room 27
16 January 2024, 16:00–18:00 Seminar Room 27 , "Finals"

Course Enrolment

From 01 September 2023, 00:00 to 06 October 2023, 00:00
Via online registration

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice 605/202.80

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Media Theory and Semiotics 576/203.05

Design: Specialisation in Communication Design (2. Section): Methodological and Theoretical Basics: Media Theory and Semiotics 577/203.05

Studies in Art and Culture (Master): Electives Area 2: Design History and Theory 568/006.15

Media Arts: Specialisation in Digital Arts (2. Section): Wissenschaft, Theorie, Geschichte: Medientheorie, Mediengeschichte 567/208.02

Media Arts: Specialisation in Transmedia Arts (2. Section): Wissenschaft, Theorie und Geschichte : Medientheorie, Mediengeschichte 566/208.02

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations 180/003.01

Co-registration: possible

Attending individual courses: possible