Semiotik

Michael Huber
Design, Graphic Design
2023S, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 semester hours, course number S01574

Description

- Questions of semiotics in the environment of artistic production
- Special attention will be paid to the complex of text / image
- Special attention will be paid to questions of the Institute of Design (graphics / advertising)

- Questions of semiotics
- Foucault
- "iconic turn
- Icon - Index - Symbol
- Worldviews/Plato/Abbott/
- Langue / Parole
- stochastics
- stylistic analysis: chance / determinism / noise / automaton / Markov chains
- Structuralism
- C.S.Peirce: perception / cognition / logic / meaning / consciousness
- C.W.Morris: Syntactics - Semantics - Pragmatics
- Roland Barthes: Myths of everyday life
- Vilem Flusser: Media Theories
- conceptual art / language / image
- Interaction with examples in the medial reality
(everyday life, advertising, art etc.)
- skeuomorphisms

- "Semiotic walk"

Translated with www.DeepL.com/Translator (free version)

Examination Modalities

- Participation - Impulse presentation on a chapter text from matter - Character search from A1, A2 and A3.
- Markov text
- Systematic search on skeuomorphism - manifestation and presentation of this search

Dates

14 March 2023, 16:00–17:00 Seminar Room 27 (preliminary discussion)
21 March 2023, 16:00–18:00 Seminar Room 27
28 March 2023, 16:00–18:00 Seminar Room 27
18 April 2023, 16:00–18:00 Seminar Room 27
25 April 2023, 16:00–18:00 Seminar Room 27
02 May 2023, 16:00–18:00 Seminar Room 27
09 May 2023, 16:00–18:00 Seminar Room 27
16 May 2023, 16:00–18:00 Seminar Room 27
23 May 2023, 16:00–18:00 Seminar Room 27
06 June 2023, 16:00–18:00 Seminar Room 27
13 June 2023, 16:00–18:00 Seminar Room 27 (examination)

Course Enrolment

From 04 February 2023, 09:55 to 14 March 2023, 09:55
Via online registration

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations 180/003.01

Media Arts: Specialisation in Transmedia Arts (2. Section): Wissenschaft, Theorie und Geschichte : Medientheorie, Mediengeschichte 566/208.02

Media Arts: Specialisation in Digital Arts (2. Section): Wissenschaft, Theorie, Geschichte: Medientheorie, Mediengeschichte 567/208.02

Studies in Art and Culture (Master): Electives Area 2: Design History and Theory 568/006.15

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Media Theory and Semiotics 576/203.05

Design: Specialisation in Graphics and Advertising (2. Section): Methodological and Theoretical Basics: Media Theory and Semiotics 577/203.05

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice 605/202.80

Co-registration: possible

Attending individual courses: possible