Semiotik

Michael Huber
Design, Graphic Design
2022W, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 semester hours, course number S01574

Description

- Questions of Semiotics in the Environment of Creative-Artistic Creative-Production
- Special emphasis on the complex text / image
- Special consideration of questions of the institute design (graphics / advertising)

- "What is semiotics"
- Foucault
- "iconic turn"
- Icon - Index - Symbol
- Worldviews/Plato/Abbott/
- Langue / Parole
- stochastics
- stylistic analysis: chance / determinism / noise / automaton / Markov chains
- Structuralism
- Charles Sanders Peirce: perception / cognition / logic / meaning / consciousness
- Charles William Morris: Syntactics - Semantics - Pragmatics
- Roland Barthes: Myths of everyday life
- Vilem Flusser: Media Theories
- conceptual art / language / image
- Interaction with examples in media reality
(everyday life, advertising, art etc.)
- skeuomorphisms

Examination Modalities

- Participation
- Character search from A1, A2 and A3
- Systematic search on the topic of skeuomorphism: manifestation and presentation of this search
- Presentation of a Markov text sample
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Translated with www.DeepL.com/Translator (free version)

 

Dates

18 October 2022, 16:00–17:00 Seminar Room 27 (preliminary discussion)
08 November 2022, 16:00–18:00 Seminar Room 27
15 November 2022, 16:00–18:00 Seminar Room 27
22 November 2022, 16:00–18:00 Seminar Room 27
29 November 2022, 16:00–18:00 Seminar Room 27
06 December 2022, 16:00–18:00 Seminar Room 27
13 December 2022, 16:00–18:00 Seminar Room 27
10 January 2023, 16:00–18:00 Seminar Room 27
17 January 2023, 16:00–18:00 Seminar Room 27 (examination)

Course Enrolment

From 01 September 2022, 01:31 to 04 October 2022, 01:31
Via online registration

co-registration: possible

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations

Media Arts: Specialisation in Transmedia Arts (2. Section): Wissenschaft, Theorie und Geschichte : Medientheorie, Mediengeschichte

Media Arts: Specialisation in Digital Arts (2. Section): Wissenschaft, Theorie, Geschichte: Medientheorie, Mediengeschichte

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Media Theory and Semiotics

Design: Specialisation in Graphics and Advertising (2. Section): Methodological and Theoretical Basics: Media Theory and Semiotics

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice

Individual courses: possible