Mode - Business

Hermann Fankhauser
Design, Fashion
2022W, Vorlesungen (VO), 2.0 ECTS, 2.0 semester hours, course number S00635

Description

 

Areas such as production, communication, marketing, retail, digitization are important

Parts and require extensive knowledge to successfully apply these tools in a brand, collection or product.

Production and manufacturing processes, marketing and means of communication, digital marketing

are topics in this lecture and are explained on the basis of successful brands. 

Examination Modalities

 

WRITTEN EXAM

DATE  27.01.2023

Comments

ATTENDANCE IS REQUIRED AND WILL BE HELD ON THE FOLLOWING DATES:

 

ALBAN ADAM (ALYX2017, Balenciaga, Mugler) will attend the Lecture on the following Dates:

OCT 14/NOV18/DEC09/JAN27

Key Words

Digitalisierung, Strategie, Budgetierung, Finanzen, Produktentwicklung, Modemarketing, Kommunikation, Branding, Vertriebskanäle, Digitalization, strategy, budgeting, finance, product development, fashion marketing, communication, branding, sales channels

Dates

14 October 2022, 10:00–12:00 Fashionclass
21 October 2022, 10:00–12:00 Fashionclass
28 October 2022, 10:00–12:00 Fashionclass
04 November 2022, 10:00–12:00 Fashionclass
11 November 2022, 10:00–12:00 Fashionclass
18 November 2022, 10:00–12:00 Fashionclass
25 November 2022, 10:00–12:00 Fashionclass
02 December 2022, 10:00–12:00 Fashionclass
09 December 2022, 10:00–12:00 Fashionclass
16 December 2022, 10:00–12:00 Fashionclass
13 January 2023, 10:00–12:00 Fashionclass
20 January 2023, 10:00–12:00 Fashionclass
27 January 2023, 10:00–12:00 Fashionclass

Course Enrolment

From 01 August 2022, 10:01 to 07 October 2022, 10:14
The online registration was already closed

co-registration: possible

TransArts - Transdisciplinary Arts (Bachelor): Artistic and art technology foundations: Artistic and art technology foundations

Design: Specialisation in Fashion Design (2. Section): Fashion Communication and Fashion Business: Fashion Business

Individual courses: possible