Mode - Business
Hermann Fankhauser
Design, Fashion
2022W, Vorlesungen (VO), 2.0 ECTS, 2.0 semester hours, course number S00635
Description
Areas such as production, communication, marketing, retail, digitization are important
Parts and require extensive knowledge to successfully apply these tools in a brand, collection or product.
Production and manufacturing processes, marketing and means of communication, digital marketing
are topics in this lecture and are explained on the basis of successful brands.
Examination Modalities
WRITTEN EXAM
DATE 27.01.2023
Comments
ATTENDANCE IS REQUIRED AND WILL BE HELD ON THE FOLLOWING DATES:
ALBAN ADAM (ALYX2017, Balenciaga, Mugler) will attend the Lecture on the following Dates:
OCT 14/NOV18/DEC09/JAN27
Key Words
Digitalisierung, Strategie, Budgetierung, Finanzen, Produktentwicklung, Modemarketing, Kommunikation, Branding, Vertriebskanäle, Digitalization, strategy, budgeting, finance, product development, fashion marketing, communication, branding, sales channels
Dates
14 October 2022, 10:00–12:00 Fashionclass
21 October 2022, 10:00–12:00 Fashionclass
28 October 2022, 10:00–12:00 Fashionclass
04 November 2022, 10:00–12:00 Fashionclass
11 November 2022, 10:00–12:00 Fashionclass
18 November 2022, 10:00–12:00 Fashionclass
25 November 2022, 10:00–12:00 Fashionclass
02 December 2022, 10:00–12:00 Fashionclass
09 December 2022, 10:00–12:00 Fashionclass
16 December 2022, 10:00–12:00 Fashionclass
13 January 2023, 10:00–12:00 Fashionclass
20 January 2023, 10:00–12:00 Fashionclass
27 January 2023, 10:00–12:00 Fashionclass
Course Enrolment
From 01 August 2022, 10:01 to 07 October 2022, 10:14
The online registration was already closed
Curriculum Allocation
TransArts - Transdisciplinary Arts (Bachelor): Artistic and art technology foundations: Artistic and art technology foundations 180/002.01
Design: Specialisation in Fashion Design (2. Section): Fashion Communication and Fashion Business: Fashion Business 584/207.03
Co-registration: possible
Attending individual courses: possible