Theorie und Geschichte des Design I

Heng Zhi
Design, Design History and Theory
2021W, Proseminar (PS), 3.0 ECTS, 2.0 semester hours, course number S04022

Description

The Democratisation of Design: Ideology, Branding, and the Open Design Process

Throughout modern design history, democratising good design has been a significant endeavour for generations of designers. From the utopian idea of design for democracy embedded in the early modernist movement, through to the mid-Century functionalist design as a response to austerity and consumer demand, to the ‘democratic design’ campaign popularized by Ikea, the democratisation of design is providing increasing number of people with access to designed goods, but also risks becoming a commercial slogan trivialising the burden it causes to the environment.

Meanwhile, fast-developing digital tools and artificial intelligence are allowing more and more ‘non-experts’ to engage in the customisation and the production of design. The design process seems to be more open and democratic than ever. With movements such as Open Design and Participatory Design, the idea of design as an elitist discipline is facing dissolution.

This seminar investigates both the democratisation of design in terms of accessibility to design products, and in terms of the democratisation of the innovation process. The students are invited to contemplate about the social, cultural, and ecological impact of the democratisation of design as both an ideological orientation and a branding strategy, and about the role of professional designers in times when everybody can design.

Course language: German

Examination Modalities

A seminar grade requires:

  • regular, punctual attendance (minimum 5 out of 6 sessions)
  • active oral participation in each session in form of comments and critique of the readings and the inputs (30% of grade)
  • a short oral presentation (15-20 min.) of the student’s own case study and reflection on a selected subject in relation to the course content (30% of grade)
  • one seminar paper (2000 words) on the selected subject or 5 short written responses to the course content (300-400 words each) (40% of grade)

Dates

04 October 2021, 15:30–18:00 Seminar Room 9
18 October 2021, 15:30–18:00 Seminar Room 9
15 November 2021, 15:30–18:00 Seminar Room 9
29 November 2021, 15:30–18:00 Seminar Room 9
13 December 2021, 15:30–18:00 Seminar Room 9
10 January 2022, 15:30–18:00 Seminar Room 9

Course Enrolment

From 08 July 2021, 00:00 to 27 September 2021, 00:00
Via online registration

co-registration: possible

Art Education: subject kkp (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject kkp (additional subject): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject tex (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject tex (additional subject): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject dae (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject dae (additional subject): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject dex (Bachelor): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

Art Education: subject dex (additional subject): Wissenschaftliche Praxis: FOR: Lehrveranstaltungen nach Wahl aus Wissenschaftliche Praxis

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations

Expanded Museum Studies (Master): Electives: Design History and Theory

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Theory and History of Design

Design: Specialisation in Graphics and Advertising (2. Section): Methodological and Theoretical Basics: Theory and History of Design

Industrial Design (2. Section): Design in Context: Theory and Design History

Design: Specialisation in Fashion Design (2. Section): Fashion in Context: Theory and History of Design

Fine Arts (2. Section): Scientific and Research Practice: Media Theory,Art&Knowledge Transfer,Th. of Architecture,Th. and Hist. of Design

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice

Design: Specialisation in Applied Photography and Time-based Media (1. Section): Methodological and Theoretical Basics: Art and Design History

Design: Specialisation in Applied Photography and Time-based Media (2. Section): Methodological and Theoretical Basics: Humanities

Individual courses: possible