Visualität und Sprache I

Maximilian Geymüller
Institute of Fine Arts and Media Art, Transmedia Art
2021W, artistic Seminar (SEK), 2.0 ECTS, 2.0 semester hours, course number S02730


The relationship between language and the visual has been a central theme in Western art since the mid-20th century at the latest, and in the process has been constantly accompanied by a great discursive dynamic. The territories of word and image are in motion, overlapping and opening up, reflections and theorems wandering back and forth. Concrete - above all also artistic - questions that derive from this are, for example:  Where, if at all, is the dividing line between the written character and the image? What lies in between and perhaps outside? How does the relationship change when the word is not written but spoken? 

Through shared reading and discussion of foundational or introductory texts (W.J.T. Mitchell, Terry Eagleton, Benjamin H. Buchloh), a basic understanding of the theoretical and practical range and historical relevance of these questions will be provided.

By visiting and discussing ongoing exhibitions in Vienna (Secession, mumok, Kunsthalle Wien, Belvedere 21), the discussion will be expanded to include a direct look at contemporary art practice. This leads to a confrontation, through which in particular the "own" connection between visuality and language, between what is seen and what is directly processed in language, is addressed and activated.

Examination Modalities

Attendance, short presentation on a section of the basic texts or short paper (1-2 pages).

Details on the texts and their presentations will be announced at the preliminary meeting.

Key Words

installation, text, conceptual, text, conceptual


07 October 2021, 17:30–18:15 Studio 2, Transmedia Art , "Intro"
14 October 2021, 18:15–19:45 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"
15 October 2021, 11:00–16:00 extern , "Ausstellungsbesuch I (Kunsthalle Wien, Mumok, Belvedere 21)"
21 October 2021, 18:15–19:45 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"
04 November 2021, 18:15–19:45 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"
18 November 2021, 18:15–19:45 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"
26 November 2021, 11:00–16:00 extern , "Ausstellungsbesuch II (Kunsthalle Wien, Secession) TBC"
16 December 2021, 18:15–19:45 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"
13 January 2022, 18:15–19:45 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"
21 January 2022, 11:00–16:00 extern , "Ausstellungsbesuch III (Mumok, Belvedere 21)"
28 January 2022, 10:00–11:30 Studio 2, Transmedia Art , "Theorie/Lektüre/Textbesprechung"

Course Enrolment

Until 06 October 2021, 23:55
Via online registration

TransArts - Transdisciplinary Arts (Bachelor): Artistic and art technology foundations: Artistic and art technology foundations 180/002.01

Media Arts: Specialisation in Transmedia Arts (2. Section): Bild und Text: Visualität und Sprache I - II 566/205.01

Co-registration: not possible

Attending individual courses: not possible