Constantin Demner
Fine Arts and Media Art, Digital Arts
2021W, artistic Seminar (SEK), 1.0 ECTS, 1.0 semester hours, course number S02711


Great ideas need great visual communication

The aim of this seminar is to give its participants a brief introduction into the field of visual communication and to gain essential understanding and skills to successfully present ideas through visual language. Participants new to this seminar will be required to give a short overview on themselves, their interests and their body of work. After taking a look at the history of graphic design we will examine the pillars of visual communication: form & function, semiotics & semantics, space & whitespace, order & chaos, typography & typedesign, grid systems, rhythm, shapes, color, aesthetics, the vernacular (high art VS low art), ethics and other supporting fields. We will also look at the importance of asking the right questions in a design brief, experiment with the power of setting limitations throughout a project and will use both analogue and digital approaches to solve a design brief. Technical requirements for professional screen- and print production will be explored. 



An updated essential reading & film list will be provided Comments seminar will be held in german and /or english 

Examination Modalities

students are required to attend each session & participate in and deliver all given projects. 

Seminar nur für Studierende der Digitalen Kunst.
Mitbelegung dieses Semester nicht möglich.

Key Words

grafik, graphik, viselle kommunikation, visual communication, präsentation, branding, studio, presentation, design


15 November 2021, 15:30–18:30 Digital Art, Lecture Room
29 November 2021, 15:30–18:30 Digital Art, Lecture Room
13 December 2021, 15:30–18:30 Digital Art, Lecture Room
31 January 2022, 15:30–18:30 Digital Art, Lecture Room

Course Enrolment

From 28 July 2021, 12:34 to 16 November 2021, 12:34
Via online registration

TransArts - Transdisciplinary Arts (Bachelor): Artistic and art technology foundations: Artistic and art technology foundations

Media Arts: Specialisation in Digital Arts (2. Section): Künstlerische Methodik und Technologie digitaler Kunst: Präsentationstechnik

Co-registration: not possible

Attending individual courses: not possible