Semiotik

Michael Huber
Design, Graphic Design
2021W, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 semester hours, course number S01574

Description

- Questions of semiotics in the environment of artistic production
- Special attention will be paid to the complex text / image
- Special attention will be paid to questions of the Institute of Design (graphics / advertising)

- Questions of semiotics
- Foucault
- "iconic turn
- Icon - Index - Symbol
- Worldviews/Plato/Abbott/
- Langue / Parole
- stochastics
- stylistic analysis: chance / determinism / noise / automaton / Markov chains
- Structuralism
- C.S.Peirce: perception / cognition / logic / meaning / consciousness
- C.W.Morris: Syntactics - Semantics - Pragmatics
- Roland Barthes: Myths of everyday life
- Vilem Flusser: Media Theories
- conceptual art / language / image
- Interaction with examples in the medial reality
(everyday life, advertising, art etc.)
- skeuomorphisms

• "Semiotic walk"

 

Examination Modalities

- Participation
- Keynote address to a chapter Text from the Matter
- Character search from A1, A2 and A3
- Systematic search on the topic of skeuomorphism - manifestation and presentation of this search

Comments

Translated with www.DeepL.com/Translator (free version)

Dates

12 October 2021, 16:15–18:15 Seminar Room 27
19 October 2021, 16:15–18:15 Seminar Room 27
09 November 2021, 16:15–18:15 Seminar Room 27
16 November 2021, 16:15–18:15 Seminar Room 27
23 November 2021, 16:15–18:15 Seminar Room 27
30 November 2021, 16:15–18:15 Seminar Room 27
07 December 2021, 16:15–18:15 Seminar Room 27
14 December 2021, 16:15–18:15 Seminar Room 27
11 January 2022, 16:15–18:15 Seminar Room 27
18 January 2022, 16:15–18:15 Seminar Room 27 , "Presentations"

Course Enrolment

Via online registration

co-registration: possible

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations: Theoretical foundations

Media Arts: Specialisation in Transmedia Arts (2. Section): Wissenschaft, Theorie und Geschichte : Medientheorie, Mediengeschichte

Media Arts: Specialisation in Digital Arts (2. Section): Wissenschaft, Theorie, Geschichte: Medientheorie, Mediengeschichte

Design: Specialisation in Graphic Design (2. Section): Theoretical Basics: Media Theory and Semiotics

Design: Specialisation in Graphics and Advertising (2. Section): Methodological and Theoretical Basics: Media Theory and Semiotics

Fine Arts (2. Section): Scientific and Research Practice: Free Electives out of Scientific and Research Practice

Individual courses: possible