Introduction to Communication and Cooperation Strategies

Harald Katzmair
Arts and Society, Cross-Disciplinary Strategies
2020W, Lecture and Discussion (VD), 2.0 ECTS, 2.0 semester hours, course number S03129


In a world of massive information overflow and oversaturated human attention capacities the design of communication and cooperation strategies rely on a deep understanding of network dynamics and general knowledge of the sometimes erratic behavior of complex systems, the basic laws of creating resonance and influencing the human mind as well as knowledge about principles of framing and storytelling. Goal of our lecture is an introduction into the basic science of communication in networks and practical techniques to develop strategies that are up to the challenge of a world characterized by short attention spans, social segmentation, and generally an increase in divisiveness. The guiding principle of our lecture is Kurt Lewin´s "there is nothing more practical than a good theory". So we will dig into the philosophy of current network science and complexity theory, see how different narratives resonate within different cultural frames (cultural theory) and learn about the role of the "shadow of the future" in building alliances and cooperative tactics. From the very beginning we will apply these models and theories by designing together a practical communication and networking strategy for the following challenge: How to communicate through radically new frames and formats the value of art in education and society?

Examination Modalities

You will engage in ongoing active group work with investigative tasks (reading papers, looking for online material, examples etc.)

At the end of the semester you will present as a group your concept for a new communication and cooperation strategy on how to communicate the value of arts in education and science and how to build up new alliances and cooperation strategies.

The quality of the presentation will be assessed by the group (50%) and by the lecturer (50%) according to following dimension:

- Depth and originality of translating theory into practise (40 %)

- Quality and sophistication of networking and cooperation strategy (25%)

- Quality of visuals, narrative and framing (25%)

- Performance of presentation (10%)


Students from other faculties or universities will be given a place on the course subject to room capacities.

Key Words

Cultural Theory, Human Scale Development, Framing Theory and Story Telling, Game Theory and Story Telling


12 November 2020, 13:45–17:00 online , "Understanding Network Dynamics"
19 November 2020, 13:45–17:00 online , "Cultural Theory"
03 December 2020, 13:45–17:00 online , "Human Scale Development"
10 December 2020, 13:45–17:00 online , "Framing Theory & Story Telling"
17 December 2020, 13:45–17:00 online , "Game Theory & Engagement Strategies"
14 January 2021, 13:45–15:15 online , "Presentation of Work"
21 January 2021, 13:45–17:00 online , "Recap and Debrief"
28 January 2021, 13:45–17:00 online , "examination"

Course Enrolment

From 04 September 2020, 07:00 to 31 October 2020, 23:59
Via online registration

co-registration: possible

Cross-Disciplinary Strategies (Bachelor): Global Challenges and Cross-Disciplinary Capabilities: Foundation: Communication and Cooperation Strategies

Individual courses: possible