Semiotik

Michael Huber
Design, Graphic Design
2020W, Vorlesung und Übungen (VU), 2.0 ECTS, 2.0 semester hours, course number S01574

Description

- Questions of semiotics in the environment of artistic production
- The complex of text / image is especially illuminated
- Special consideration is given to questions from the Institute of Design (graphics/advertising)

- Questions of semiotics
- Foucault
- "iconic turn"
- Icon - Index - Symbol
- World pictures/Platon/Abbott/
- Langue / Parole
- Stochastic
- style analysis: chance / determinism / noise / automaton / Markov chains
- Structuralism
- Charles Sanders Peirce: perception / cognition / logic / meaning / consciousness
- Charles William Morris: Syntactics - Semantics - Pragmatics
- Roland Barthes: Myths of everyday life
- Vilem Flusser: Media theories
- Concept art / language / image
- Interaction with examples in the media reality
(everyday life, advertising, art etc.)
- Skeuomorphisms

 

Translated with www.DeepL.com/Translator (free version)

Examination Modalities

criteria:
- Participation
- Keynote address to a chapter Text from the Matter
- Character search from A1, A2 and A3
- Systematic search on the topic of skeuomorphism - manifestation and presentation of this search

Dates

13 October 2020, 16:00–18:00 Seminar Room 27
20 October 2020, 16:00–18:00 Seminar Room 27
03 November 2020, 16:00–18:00 Seminar Room 27
10 November 2020, 16:00–18:00 Seminar Room 27
17 November 2020, 16:00–18:00 Seminar Room 27
24 November 2020, 16:00–18:00 Seminar Room 27
01 December 2020, 16:00–18:00 Seminar Room 27
15 December 2020, 16:00–18:00 Seminar Room 27
12 January 2021, 16:00–18:00 Seminar Room 27 , "Plenum"
19 January 2021, 16:00–18:00 Seminar Room 27 , "Finalisierung"

Course Enrolment

Until 30 September 2020, 23:59
Via online registration

co-registration: possible

TransArts - Transdisciplinary Arts (Bachelor): Theoretical foundations

Design: Specialisation in Graphic Design (2. Section): Media Theory and Semiotics

Design: Specialisation in Graphics and Advertising (2. Section): Media Theory and Semiotics

Fine Arts (2. Section): Free Electives out of Scientific and Research Practice

Individual courses: possible