This course aims at providing students with the skills necessary to write articulate and aware fashion texts. Through insight into the fashion world and media, students will learn to grasp the different styles of fashion writing and they will have ample opportunity to practice writing and critical thinking. Using trend reports, reviews of collections and media analyses, students will learn how to approach fashion texts from different angles.

Recommended Reading:

• Swanson, Kristen K./Everett, Judith C., 2008: Writing for the Fashion Business. New York: Fairchild Books.

Active student participation during the course is absolutely essential for this course. It is your responsibility to sign in every class, as attendance will be taken at the beginning of each meeting.

To receive full attendance credit you are expected to:

• Attend every meeting and to attend the entire session
• You are allowed to miss 1 lecture but must excuse your absence in advance via e-mail
• Participate in group discussions and class assignments
• Hand in a text (garment or collection description) at the end of the term (submission date: TBA)

***** THIS COURSE WILL BE HELD MAINLY IN ENGLISH *****

09th November 2016 - 16:00 - 18:30 Seminarraum 11, Vordere Zollamtstraße 3 (1. Obergeschoss)

23th November 2016 - 16:00 - 18:30

7th December 2016 - 16:00 - 18:30

11th January 2017 - 16:00 - 18:30

25th January 2017 - 16:00 - 18:30